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Ya-Online-Juegos.com â?? TRIPS – IP – Trade Related Aspects of Intellectual Property Rights
By OnTopic | March 13, 2010
Resource Author Francisco R. Higueras
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Intellectual Property (IP) assets are important to many businesses. Proper use and protection of IP assets can increase revenue, expand product lines, provide a competitive edge and create an “innovation culture” within the company. Here are three of the common mistakes I see when working with companies of all sizes.
One of the international instruments that recognize the right to health is the International Covenant on Economic, Social and Cultural Rights (ICESCR), which referred to an obligation to respect (avoiding interference with the enjoyment of this right), protect (requires to take measures that prevent third parties from interfering with his right) and fulfill (requires to take positive steps to fulfill its obligation). Aware of the actual difficulties of applying too rigidly the ICESCR, the Committee on Economic, Social and Cultural Rights (CESCR) requires only that a state will progress by using the maximum of their resources, but there is no current effective follow up. This said, Patrick L. Wojahn points out that all actual interpretation of the definition of the right to health includes the right to access AIDS drugs, and failure to do so is a violation to the obligation to fulfill previously mentioned.
Solution: Learn the various deadlines and implement systems to track critical dates related to your intellectual property. Educate personnel regarding these deadlines and be proactive in protecting IP assets before deadlines pass.
This being said, we can clearly foresee that the better the protection of the patent is the higher the price of AIDS drugs will be. But many of AIDS drugs were developed before the TRIPS agreement, therefore not protected by this agreement. For those that are actually protected, some says (mostly the pharmaceutical companies), that this patent protection is a must because of having back the money invested for those research and will allow a pharmaceutical company to research even more; I don't buy this argument stating that often it is governments that actually pays for most of those researches. In fact, with a program like the Scientific Research and Experimental Development (SR&ED) credit Tax given by the government, this is a very interesting incentive to Scientific Research not the reimbursement of all (100%) fees related those Scientific Research!.
Solution: Get everyone involved in the innovation process. Encourage all personnel to identify and disclose new ideas – and reward that activity. Create an innovation culture by encouraging everyone in your company to think creatively and support each other in this activity.
No Brainstorming. Conducting regular brainstorming sessions is a great way to identify new products/services, expand into new markets and position your company for future growth. Failure to take advantage of these sessions can result in missed opportunities to expand your business and protect your competitive advantage in the marketplace.
Solution: Schedule regular brainstorming sessions within your company and record creative ideas generated by those sessions. Encourage impromptu brainstorming sessions as well – such as conversations over lunch or other gatherings. Include all employees in the brainstorming process and explain the benefits of these activities.
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